Attending the Atlassian Summit (the link) is a fabulous opportunity for your business. You can make new contacts, advertise your business and gain quite a few ‘reputation points’. However, for this event to boost your company’s success, you must make an impression.

Your booth at the Atlassian Summit (or any other conference) is not merely a space to fill with your products and printouts. It’s the ‘face’ of your business, and it’s your duty to make it look both attractive and professional. You’ll have to get creative in order to make it memorable, but don’t forget to comply with the event rules.

5 Tips to Prepare Your Business for the Atlassian Summit

1. Do Your Homework

If you want to be well-prepared, you’ll need to conduct thorough research before actually going to the Summit.

Gather information on the following:

  • Your competition
    Try to find information from previous expos to see if your competition have any patterns. Analyze their displays and identify their mistakes to prevent you making your own.
  • Prospective business partners
    The Atlassian Summit offers a great opportunity to grow your business through networking. Take your time to find out who to approach and how to do it.
  • Target audience
    If it’s your first time at the Atlassian Summit, look through records from past events. This will give you a better idea of the ‘public’ that visits this business conference. Design your booth with them in mind. Don’t forget that successful marketing isn’t about singing your own praises; it’s about giving people what they want.
  • Agenda
    You must know the Summit’s schedule in detail. Note that nowadays this also includes live streaming schedules. Planning apps like Trello or Any.Do, or Todoist will allow you to coordinate the actions of your team.

Unfortunately, the rules for booth design at the Atlassian Summit are strict and you won’t have much freedom. However, you can still get some inspiration by studying luxury brand trade show booth examples.

2. Have a Plan and Stick to It

Write up a plan that includes everything from the design of your booth to your itinerary for the trip. The Atlassian Summit is a highly prestigious event, so it will be extremely busy. It’s easy to lose track of time and your goal, especially as the unexpected is sure to happen.

Use the planning apps from the previous tip so your entire team has access to the plan. This will also allow them to make changes to it based on any unexpected events.

Your plan must also include the goals for this trip to help you reflect on the Summit. According to Kissmetrics, 82% of marketers are unable to measure the success (or lack thereof) of the business’ interactions within events. Possible metrics for measuring ROI in this case include:

  • new leads,
  • takeaways you bring back,
  • contacts shared,
  • registrations,
  • survey results (be sure to add ‘Meet us at the Atlassian Summit’ to your regular customer survey),
  • likes/shares on social media, and website signups.

3. Prepare First-Class Marketing Materials

Marketing materials for a conference must be of the highest quality as they show off your company’s image. Use tools like StepShot for designing concise and informative guides. Don’t underestimate the power of a good visual. It should look professional and represent your company’s style.

Compile a folder of colorful printouts for people to take away, but have a digital version to send out to all your new contacts as well. You can use Weld to create great animated visuals for the digital package.

When thinking about the marketing materials you will take to the Summit, be sure to research the event rules in detail. Last year, we got burned with our roll-outs and had to remove them mid-event. To avoid problems like that, contact the organizers and ask as many questions as you need to be sure that you understand every detail.

4. Use Social Media to Your Advantage

Today, everything is live, and you shouldn’t miss out on this opportunity when attending this prestigious event. Make sure you broadcast updates about interesting happenings across all your social media channels. Use relevant tags, and be sure to follow the event’s other updates. This will help you keep an eye on the trends and make use of every opportunity.

Launching a live stream on Facebook will be a great idea, as these types of videos get three times more views and ten times more comments than non-live videos. 

Keeping your social media platforms active will help you become more noticeable during the event. Don’t forget to integrate your Twitter, LinkedIn and Facebook accounts with the official Atlassian app that has its non-stop stream with all the posts. Use call-to-actions in order to make people come closer to your booth and say “hello” to you. Be open to your readers.

5. Plan Ahead for Your Follow-Ups

What you do after the Summit is as important as preparing for it. It’s imperative to make follow-up calls to all your new contacts. You must also do this while people are still riding on an emotional high so you’ll get better results.

To do everything quickly, you should prepare information packages to send out to all prospective leads. As you plan whom to approach, you should know what they are interested in. Be sure to prepare personalized pitches in advance, as they are more effective and take the time to write from scratch.You’ll need to write at least one blog post based on your report of the event, as this will allow you to get a final kick of the hashtag buzz that will remain active for a few days after the Summit. Write a plan so that you only need to add some photos, anecdotes, and data to make a great post.

Making a short video report is also a must, as 43% of people want more video content. Note that up to 92% of mobile video watchers share videos, so yours must be optimized for mobile devices, which means you must use the right software to create clips. You may even use such free tools as AnimotoiMovie or another built-in video editor.  

Making an Impression on the Atlassian Summit: Final Words

Attending the Atlassian Summit opens up many business opportunities. Therefore, it’s essential to make the most of this chance and show off your company in the best light.

Planning and organizing your trip in advance will help you ‘keep it together’ and look professional throughout the conference. Using social media to connect with your clients during the event will boost your brand’s credibility.